Using Social Media to Build Community and Collections

I work for a local history museum that has only a rudimentary social media presence, and uses social media as an extension of traditional marketing methods. The staff is also interested in using social media and blogging to 1) engage our audience with behind-the-scenes stories and sneak peeks into artifacts, spaces, and other content that’s not featured in current exhibits and programs and 2) collect stories of the community’s history (the museum’s mission stretches from the community’s founding to the present day). Which strategies foster visitor engagement online in social media? What are the nuts-and-bolts issues of collecting oral histories and other user-generated content online?

Categories: Blogging, Crowdsourcing, Museums, Session Proposals, Social Media |

About Jennifer Bridge

I’m the Curator of Exhibits and Interpretation at Naper Settlement, Chicagoland’s outdoor history museum. Previous projects include the Chicago History Museum’s “Wet With Blood: The Investigation of Mary Todd Lincoln’s Cloak” website and “Chicago: Crossroads of America” exhibition. I have a Ph.D. in American History and Public History from Loyola University Chicago. My academic research focuses on the impact tourist attractions and other commercial enterprises had on nineteenth century Americans’ public memory of the Civil War.