Branding and Digital Media in the History World: What Works, What Doesn’t

So we’re on Twitter, Facebook (some of us are on Google+), We blog, use Tumblr or  post on Pinterest. But as historians, how do we use these tools to tell our story, our vision of the past in a very public realm?

When we do research or write a paper we use a variety of sources to tell a particular history. Each of these sources gives a different perspective supporting or negating each other.

In our work in the non-profit sector, the federal government, as consultants, students and educators, how do we make these tools work for us–how do we use each element to create a personal/organizational brand?  How exactly do we brand ourselves as historians online?

I would propose that we spend this session talking about lessons learned, and figuring out what the best way is to set up a digital brand dealing with history. I recently attended a conversation on personal branding for the DC Social Media club and I thought that it might be worth having a similar conversation at THATCamp about what works, what doesn’t work, and how to avoid obvious pitfalls.

Categories: Project Management, Publishing, Session Proposals, Social Media |

About Priya Chhaya

Priya is a public historian who works as the Online Content Coordinator at the National Trust for Historic Preservation. Specifically I manage the content for Forum Members, the professional membership for the NTHP. I am also an active blogger for the blog (, the Smithsonian Homespun Project (, and on my personal blog (